n (sports) The collection of organizations in the history of a sports team; the tradition of a sports team as an entity, extending beyond the contemporary organization.
n (business|marketing) The positive influence on the buying behavior of customers exerted by the reputation of a company or a brand.
n The loose collection of fictional works pertaining to a particular universe, including literary, film(,) or television series from various sources.
n (obsolete) Magnanimity; generosity; liberality; frankness; nobility.
v (transitive) To confer certain powers on; grant a franchise to; authorize.